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Political Correctness

Avoid, if you can, giving gratuitous offence (see Euphemisms): you risk losing your readers, or at least their goodwill, and therefore your arguments. But pandering to every plea for politically correct terminology may make your prose unreadable, and therefore also unread.

So strike a balance. If you judge that a group wishes to be known by a particular term, that the term is widely understood and that using any other would seem odd, old-fashioned or offensive, then use it. Context may be important: Coloured is a common term in South Africa for people of mixed race; it is not considered derogatory. Elsewhere it may be. Remember that both times and terms change: expressions that were in common use a few decades ago are now odious. Nothing is to be gained by casually insulting your readers.

On the other hand, do not labour to avoid imaginary insults, especially if the effort does violence to the language. Some people, such as the members of the Task Force on Bias-Free Language of the Association of American University Presses, believe that ghetto-blaster is “offensive as a stereotype of African-American culture”, that it is invidious to speak of a normal child, that massacre should not be used “to refer to a successful American Indian raid or battle victory against white colonisers and invaders”, and that the use of the term cretin is distressing. They want, they say, to avoid “victimisation” and to get “the person before the disability”. The intent may be admirable, but they are unduly sensitive, often inventing slights where none exists.

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Some people believe the possibility of giving offence, causing embarrassment, lowering self-esteem, reinforcing stereotypes, perpetuating prejudice, victimising, marginalising or discriminating to be more important than stating the truth, never mind the chance of doing so with any verve or panache.  They are wrong. Do not bowdlerise your own prose.  You may be neither Galileo nor Salman Rushdie, but you too may sometimes be right to cause offence. Your first duty is to the truth.